Barsys Makes Case For Adding Style to Bartender Robot Category With the Barsys 360

Home cocktail-making appliances have gone through lots of phases since we started writing about them in 2016. We’ve seen everything from pod-based systems from Bartesian and Drinkworks to DIY approaches like those from to cocktail robots with names reminiscent of 80s hip-hop artists.

And, if we’re honest, most don’t look that interesting, either presenting as something of an after-dark Keurig or a mini version of the restaurant bar dispensing system.

In other words, cocktail bots nearly always focus on utility over design.

But should that be the case? I mean, shouldn’t home appliances, especially ones focused on entertaining and leisure, actually look good? Barsys, a company that’s been making bartending appliances for the home for the past five years or so, is trying to make precisely that case with its latest product, the Barsys 360. With an interesting-looking ring-shared design allows the cocktail glass to sit within as various ingredients are dispensed from overhead, the Barsys 360 is a significant departure from any home cocktail appliance we’ve seen here at the Spoon

In fact, at first glance, it looked a little heavy on design over function, as I wasn’t sure exactly where the machine’s liquid chambers were located or how to get the liquid inside. According to the specs, it has six, and the company assured me they all sit within the 360’s ring itself. Spirits and mixers are added into the 360 via three holes at the top, using a small adapter called the “spirit funnel” seen in the rendering below. According to the company, each of the six liquid canisters can hold 900 ml in each canister (about 4 cups).

The new Barsys360 looks much different than the previous Barsys 2+, which looks like a 3D printer with a bottle-dispenser mechanism on top. The 360 also comes with a significantly lower price tag (although I’d hesitate to call the 360 cheap) at $475 for pre-orders.

With the 360 succeed? Hard to say, mainly because outside of Bartesian, the home bartender bot market has proven to be a tough market in which to gain traction. Part of the problem is most consumers have a couple of go-to cocktails they like, and, for the most part, they know how to make them. For these folks, introducing a relatively expensive machine to automate the process may seem like an unnecessary step.

However, by focusing on design and something that might look good in the kitchen or entertaining room, Barsys hopes to appeal to craft cocktail nerds who want to add a little technology-powered flair to their cocktail-making routines. And, unlike the pod-based machines, they are removing any need to rely on proprietary supplies from a startup (another big red flag for this category in the mind of consumers).

If you’re interested in a 360, Barsys is launching pre-orders this week. If you do buy one, make sure to let us know how it goes.

You can watch the hero reel video provided by the company below:

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This post originally appeared on TechToday.

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