Agriculture is rapidly changing with the evolution of technologies, continuous innovations, and a demand for efficient solutions. To better support the industry, Agri-TechE is bridging the gap between farmers and technology-driven businesses and is now working with leaders and social media voices to engage both communities on a wider scale.
With rising input costs, uncertain supply chains and changing policies, it’s no surprise that farming is always looking for new ways to work more effectively. Furthermore, with funding seemingly favouring AI innovations (as discussed at this year’s Focus on Finance Event), developing technology has to work harder than ever to offer the right solutions to farmers.
To broaden their scope and influence, Agri-TechE has launched its new ‘Ambassador Programme’ in 2025 to unite well-known voices, foster genuine discussions and interactions, and co-develop the right kinds of innovative solutions.
To begin with, the programme is partnering with a small group of farmers and agronomists, offering them opportunities to engage with emerging technologies, share insights from their perspectives, and contribute to a wider discussion about the changing agricultural landscape.
Kicking off this autumn, Agri-TechE has announced the first set of three key ambassadors, featuring:
- Farmer, agronomist, and social media creator, Louise Penn;
- Potato farmer and school educator, Luke Abblitt; and
- Agronomist and National Technical Adviser for Regenerative Farming, Todd Jex.
Dr Belinda Clarke, Director of Agri-TechE, says, “The ambassador programme is a fantastic opportunity for farmers and innovators to really share their stories, offer on-the-ground opinions and showcase what Agri-TechE has to offer.
“At Agri-TechE, we are excited to partner with the first cohort, especially as they join us at this year’s REAP Conference.
In November, the ambassadors will attend REAP, providing an opportunity to network with other leaders and explore new technologies in the industry.
The post Agri-TechE partners with leading farming voices in NEW ambassador programme first appeared on TechToday.
This post originally appeared on TechToday.