All posts by Ross Kelly

• creating

  On this day in 2015, Hewlett Packard split – creating two industry heavyweights and rocking the technology world

  When Hewlett Packard split in November 2015, it didn’t mark the end of an era, it heralded the beginning ..

  November 4, 2025

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• Alphabet

  Why Google rebranded to Alphabet – and why it paid dividends

  When Google rebranded to Alphabet on October 1, 2015, it was to make the sprawling array of Google-related ..

  October 2, 2025

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• Alphabet

  Why Google rebranded to Alphabet – and why it paid dividends

  When Google rebranded to Alphabet on October 1, 2015, it was to make the sprawling array of Google-related ..

  October 2, 2025

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• 90s

  Remebering Be Incorporated – the early 90s startup whose fate was decided by Steve Jobs

  In 1990, former Apple executive Jean-Louis Gassée co-founded a new venture with the aim of shaking up Silicon ..

  September 30, 2025

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