Another smart oven company is saying goodbye.
Brava, which makes countertop ovens that cook with light, announced today it would be shutting down.
In a post shared on its Facebook and LinkedIn pages, Brava said it ceased operations on March 6. According to the announcement, the company will no longer sell new ovens, and no additional recipes, software updates, or accessibility updates will be released.
The company also noted that while the Brava Cloud service and online recipe library are currently operational, they may be limited or discontinued at any time. It added that customer support, repairs, and replacement parts will be available for a limited time while “resources remain available.”
The news comes just over a month after Middleby, Brava’s parent company, sold a controlling interest in its residential business to private equity firm 26th North, which renamed the unit Composition Brands. It’s unclear whether Brava was included in that deal and transferred to 26th North, but what is clear is that another smart oven brand has shut its doors.
Much like when Weber shut down June, the news has left Brava owners – many of whom say they’ve been using their ovens since as far back as 2019 on a near-daily basis – dismayed.
Some expressed concern about the potential shutdown of the cloud service, while others worried about access to replacement parts.
One commenter on Brava’s Facebook page said, “They’re going to potentially discontinue the cloud, which would make it into a very expensive paperweight?!”
Brava’s departure leaves a shrinking list of companies that launched smart ovens over the past decade. Remaining players include Anova, a division of Electrolux, which has found some success with its steam-enabled precision oven, as well as Tovala and Suvie (which describes its multi-function device as a cooking robot), both of which derive the majority of their revenue from food delivery. Other companies such as Breville and Chef IQ offer smart ovens with app connectivity, but none have emphasized a fundamentally different approach to cooking in the way Brava did.
For those hoping to replace their Brava with a countertop oven that cooks food with light, there may be a (cooking) light at the end of the tunnel. Tom Klaff, CEO of Revolution Cooking, told me last week that the Macrowave – a smart oven that cooks with infrared light – will ship this November.
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